CRM software aka Customer Relationship Management software is used for managing, tracking and coordinating customer interactions and hence streamlining the sales processes. Users can collect the customer data organize it and group it based of the customers profile and manage it effectively from a single interface. CRM software eliminates the tedious task of going through excel sheets to record, fetch and manage the customer information. Surveys says that businesses using CRM software has increased customer acquisition by 27%. Users can view analytics in graphical format and generate actionable insights out of it. Customer data includes transaction history, contact information, history and other important information that is collected during sales promotion to acquire new customers and also the information related to the existing customers. CRM software usually implemented in sales department to streamline the processes by automation.
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- Hubspot CRM is Free forever
- Add unlimited users
- Track Customer behavior. You can track how users are interacting with the email.
- Ease of Use
- Integrates with website and social media.
- Gmail and Outlook integration.
- Lacking customization.
- Lacking in some advanced features.
- Inability to deal with complex sales processes.
- Not intuitive to user.
- Easy to use.
- Numerous customization options.
- Multiple pipelines
- Solid mobile Apps
- Simple design
- Leads and contacts are not separated
- Should have given more features to that price.
What are the key features of CRM software?
Easy to Use: Software should be user friendly and any one can start working on it with formal training.
Sales automation: Automation of the sales processes right from enquiry to closing of the deal.
Integration: CRM software should integrate with other tools like email marketing software, analytics and more for end-end automation of sales processes.
Contact management: Contacts should be well organized and segmented for easy sorting and retrieval.
Analytics and Reporting: This feature helps to draw insights and take an appropriate step accordingly.
Aside from the fundamental features, many CRM applications today have these latest features, which may boost your marketing and sales. Listed below are a few of the latest trends which are worth investing in:
* Social CRM — It could be marketed as an add-on, another module, or incorporated with the simple program. This feature leverages the opportunities social networks present to building personalized client relationships. You’re able to monitor social mentions of your new or receive alerts when people talk about you in their social networks. This ability lets you produce leads or arrest an impending unfavorable issue about your small business. In the least, start looking for CRM software that incorporates with some of the three popular social networks: Twitter, Facebook, or LinkedIn.
* Mobile CRM — The mobile app is made for your own use, not the customers’. You can access the CRM software through a smartphone or tablet. This feature is helpful once you’re frequently on the move but wish to keep tabs on your CRM app. Most top CRM solutions have a mobile app for iOS or Android or both, which are sold as an add-on, though some sellers feature a mobile web-based version (you need to start a browser to log into the machine ). Some of the fundamental characteristics to check in a mobile app comprise: synchronization of data; bandwidth; and, for Android app, compatibility with distinct Android mobiles such as HTC, Samsung, and LG. Some CRM mobile apps also utilize GPS for location-based marketing.
* Business Intelligence — This feature leverages the heaps of client data you have accumulated in sales automation. This module extends beyond generating leads and sales–the sales automation already does so –business intelligence intends to improve the overall performance and efficiency. For example, it lets you create”what if” situations prior to starting a product, or position sales reports based on specific criteria (e.g., by location, client’s age, season, etc.) to look at the strongest and weakest aspects of your enterprise.
* SMS CRM — This attribute allows users to engage customers who want to communicate through texts. There is a large segment of people who don’t like to do business on interpersonal media. Many also find email to be quite inconvenient at times. Textable landlines and good old SMS are the top possibilities for them. So, it’s best to think about incorporating SMS CRM on your own operations.
Aside from assessing the elements and installation, it’s also important to consider the following problems that may be crucial to your organization:
SaaS CRM signifies your data is in the hands of the seller. This setup may seem risky at first, but depending upon the seller’s reputation and infrastructure, your information may be more secure in the hands of specialists than relying upon your internal team. Do a background check on the vendor to decrease the risk of data security breach. Otherwise, a multinational company may choose to invest in an in-house information security infrastructure and employees and run an on-premise CRM because they have the tools. Integration. Many CRM options emphasize integration with popular productivity and business apps because most firms are
already utilizing these applications to, amongst others, create files, participate customers, or manage their calendars. Assess if the CRM application can be integrated with your existing software, or in the event that you can export/import documents from the CRM software. It is important that the vendor allows scalability of attributes and payment provisions. This is especially helpful
to businesses with seasonal needs, developing or contracting sales. Seller’s Support and Credibility. As with any purchase, make sure that you purchase from a reputable seller. A popular seller does not necessarily mean reputable; conversely, a newcomer might be more reliable. Check forums or social mentions, or even better, ask past and current users for feedback. A fantastic vendor should offer consistent support since you will encounter glitches on the way.
CRM research shows that CRM solutions can help businesses save at least $75,000 from marketing expenses. 69 percent of businesses speed a CRM platform as more precious to them compared to laptops and smartphones. A CRM report indicates that CRM can boost ROI up to 245 percent if businesses integrate it smoothly with their company solutions. Additionally, CRM provides an ROI of about $8.71 for each $1 spent on it.
It bears repeating that, as you browse through the different CRM solutions, don’t forget to listen closely to what you need and you’re likely to acquire the ideal CRM software for your small business.
Pricing and payment programs are very important when considering software to use. Below are the most popular payment approaches in the CRM software class.
Free. There is a number of free CRM software options as well as freemium platforms which you can easily update as you need. In fact, one of the best (if not the finest ) choices on the market is free.
Monthly Subscription. This is the most popular payment plan provided by CRM software companies. A monthly subscription is best when you are early into your applications adoption because you are able to opt-out easily if there are problems. However, monthly plans are usually more expensive than annual plans. Thus, it’s ideal to remain with this program for just a few months.
Annual Subscription. With this plan, you renew your subscription every year and it is usually priced lower than monthly plans. So, if you want to utilize a software long term, this is the most sensible choice.
Finding the right product is essential. You don’t wish to waste time on a poor one or something that simply doesn’t gel with your workflow. But, there are lots of factors to consider. And, getting it right is much more of an art than a science.
But, one has to consider the bottom line when choosing the ideal CRM product. To begin with, you should take into consideration whether the purchase price fits your budget. Second, you need to investigate if it may give you an ROI. And, consider how you’re going to quantify it. This is the science part of software adoption.
The art side is getting the ideal combination of policies, people, and workflows to perform proper and profitable software adoption. Teamwork and leadership are involved. Organizational culture is tough to bend. And, attitudes and mindsets have to be
Getting a fantastic mix of all these is quite hard. Actually, applications adoption and digital transformation are extremely difficult. This is particularly true for large organizations. And, it’s complicated for smaller teams with big characters.
Just do not forget that whichever software you choose, you will deal with things other than the application itself.