CRM software aka Customer Relationship Management software is used for managing, tracking and coordinating customer interactions and hence streamlining the sales processes. Users can collect the customer data organize it and group it based of the customers profile and manage it effectively from a single interface. CRM software eliminates the tedious task of going through excel sheets to record, fetch and manage the customer information. Surveys says that businesses using CRM software has increased customer acquisition by 27%. Users can view analytics in graphical format and generate actionable insights out of it. Customer data includes transaction history, contact information, history and other important information that is collected during sales promotion to acquire new customers and also the information related to the existing customers. CRM software usually implemented in sales department to streamline the processes by automation.
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What are the key features of CRM software?
Easy to Use: Software should be user friendly and any one can start working on it with formal training.
Sales automation: Automation of the sales processes right from enquiry to closing of the deal.
Integration: CRM software should integrate with other tools like email marketing software, analytics and more for end-end automation of sales processes.
Contact management: Contacts should be well organized and segmented for easy sorting and retrieval.
Analytics and Reporting: This feature helps to draw insights and take an appropriate step accordingly.