MailerLite

MailerLite

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9/10 (Expert Score)
Product is rated as #3 in category Email Marketing
MailerLite is one of the best preferred email marketing solution aimed at increasing the revenue of small businesses with its robust powerful features.
Ease of Use
9.5
Features
9.5
Customer Support
9
Value for Money
9.5
PROS:
  • WYSIWYG email editor
  • Built-in photo editing feature with out using outside apps.
  • Ability to create ecommerce campaigns.
  • Auto resend feature.
  • List segmentation.
  • Mobile-friendly email newsletters
  • A/B split testing
  • Click tracking
CONS:
  • Takes time to learn email template creation feature.
  • Heatmap feature missing.

About MailerLite


MailerLite is one of the best preferred email marketing solution aimed at increasing the revenue of small businesses with its robust powerful features. Businesses can develop content marketing strategies with the help of Mailerlite and accelerate the growth of the business.

Mailerlite comes with intuitive user interface with drag and drop editor to create beautiful emails with ease. With its inbuilt templates users can craft appealing emails without any design knowledge. If you are good at HTML and want to create your own template, MailerLite provides custom HTML code editor also. A beautiful email with right font, colour and design with professional content always draws the attention of the audience.

There are innumerable features available in Mailerlite to create personalized marketing campaigns. User can easily build their own web forms, including pop-ups,landing pages and embedded forms. Business can increase their engagement with surveys, polls,segmentation, abandoned carts,A/B testing, autoresponders and more to build relationship to make prospective customers.

MailerLite has the capability to integrate with number of thirdparty applications. It integrates with popluar softwares like WordPress, Zapier, Shopify, Paypal, WooCoomerce and more.


English, Finnish, French, Polish, Portuguese, Russian, Spanish, Swedish, Ukrainian.
Windows Desktops and iOS devices only .
Asia, India, Australia, Brazil, Canada, China, Europe, Germany, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom, United States.

Pricing

Starting from: $11.89/month billed annually  or $13.99/month billed monthly

Pricing model: Free, One Time License, Subscription

Free Trial: Available (No Credit Card required)

Forever Free Plan Free
  • 0 – 1,000 subscribers
  • 12,000 emails / month
Small Business Plans $15
  • 1,001 – 2,500 subscribers
  • Unlimited emails
High Volume Senders $260
  • 50,001 – 60,000
  • 720,000 emails / month

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Features

Drag-and-drop Editor
Custom HTML Editor
Rich Text Editor
Free Newsletter Design Templates
Built-in Photo Editing Feature
File Manager
Subscriber Management
Popups
Landing Pages
Embeddable Web Forms
UnScubscribe Page Builder
Campaign Reports
Click Maps
Open by Location
Email Automation
RSS Campaigns
Auto Resend
A/B Testing
User Permissions
Integrations
Developer API

 

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Pros and cons


PROS:
  • WYSIWYG email editor.
  • Built-in photo editing feature with out using outside apps.
  • Ability to create eCommerce campaigns.
  • Auto resend feature.
  • List segmentation.
  • Mobile-friendly email newsletters.
  • A/B split testing.
  • Click tracking.

CONS:
  • Takes time to learn email template creation feature.
  • Heatmap feature missing.


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Benefits

  • Easy to setup and get going.
  • Rich-text email editor enables to add links,images,bullet points and style text.
  • Drag and Drop editor with built in templates to create emails easily.
  • Ability to track email campaign performance with statistics.
  • Tool developed giving preference to small businesses.
  • Custom HTML code editor to create your own template.
  • Mobile responsive email campaigns.
  • Integrates with thirdparty applications.
  • Ability to create interest groups based on their behavior.

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FAQ

What are the main features of App?

  • Customization Templates
  • Contact History
  • Full Customization
  • Email Management
  • Lead Management
  • Roles & Organizational Hierarchy
  • Multi-Language
  • 24/7 Support
  • Google Calendar & Contacts Integration
  • Powerful API
  • Mobile Apps

What type of pricing plans does App offer?

Starting from: $15 Pricing model: Subscription Free Trial: Available (No Credit Card required)

What languages does App support?

English, French, German, Portuguese, Russian, Spanish

Does App offer an API?

Yes, maillite has an API available for use.

Specification: MailerLite

Best For

Large Business, Medium Business, Small Business

Free Trial

Available

Pricing Plans

$11.89/month billed annually  or $13.99/month billed monthly

Device Supported

IOS, Mac OS, Windows

Mobile Platforms

Android, iOS

Customer Support

Email, Live Support, Phone, Tickets

Deployment Type

Cloud Hosted, SaaS

Email Marketing Features

Automate Email Scheduling, Email Auto Responders, Email Invitations & Reminders, Email List Building, Email Templates, Email Tracking

Design Management

Drag & Drop Interface, Geographic Maps, Image Library, Landing Page Templates, Preview The Design, Template Management, WYSIWYG Editor

Campaign Management

Campaign Analysis, Campaign Management, Campaign Scheduling, Campaign Segmentation

Lead Managment

Lead Capture, Lead Nurture

Reporting and Analytics

Real Time Analytics, Web Analytics

Integration

CRM integration, Data Import & Export Tools, eCommerce Integration, SMS Integration, Social Media Integration, Third Party Software Integration

Subscription Management

Yes

Videos: MailerLite

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